Jim Degerstrom

Great First Impression with Email

You only get one opportunity to make a good first impression, so here's some web design advice for your website about making a great first impression with email. Consider the downside of a website design with links using free email accounts like Hotmail, ... Read >

Golden Rule Writing for the Web

Think like a pro to write website content like a pro. It may be easier after reading this short writing tutorial and learning my Golden Rule Writing for the Web. Most site owners feel inadequate when it comes to writing about their business unless pro... Read >

Danger Running Twitter on Autopilot

Going from a brick and mortar business to being online requires a strategy for promoting and maintaining brand recognition. 10 years ago some small business owners were slow to accept the importance of having a website, even slower to add a blog, and now ... Read >

Custom CMS Web Design Budget

Consider our expert custom cms web design budget tips when asking for a quote on a new custom cms website or the redesign of an existing site. A custom cms content management system is a good choice to keep down future costs because you or a staff member ... Read >

Domain Registration Term and SEO

Should you take the advice of experts to register your new domain for at least two years or more? Search engine algorithms evolve constantly, and the value of your domain registration term and seo, or search engine optimization, has changed. Website seo s... Read >

Writing Effective Content for Your Website

Website owners who offer a product or service have 5 seconds to capture the attention of site visitors. If you do not write effective website content to quickly communicate the benefits of what you do, your audience will bounce to the next website in thei... Read >

Small Business SEO Tips and Tricks

Before getting into tips and tricks, here is some background information about SEO for small business owners. SEO, or Search Engine Optimization, is a strategy in web development or design that usually includes post-design promotional activity intended t... Read >

Overcome Male Anxiety Approaching Retirement

For persons at or approaching retirement, the anxiety of their new freedom may be met with joy, or dread. Men are especially prone to feelings of loss when a lifelong career and the contributions they made on a daily basis suddenly end. The usual workda... Read >

Google Crawlers and Stray Cats

A favorite topic that I write about is advice for small business website owners to add fresh content often for the benefit of their visitors. Those visitors include search engine crawlers, and the search engine optimization value is enhanced by adding new... Read >

Brand Name Turnkey Website Advice

Some national chains of service providers including real estate and mortgage companies offer turnkey websites for affiliates and franchisees. From a recent conversation with one mortgage broker, I was intrigued learning details of the relationship and the... Read >

Out of Control WWW Domains

People take advantage of small business owners who leap into the online world without the knowledge to make proper choices. Registration of a www domain gives you a license for a set period of time, and must be renewed to retain control, so you do not ow... Read >

Choosing Small Business Website Names

I disagree with the comment made by some web developers that all the good domain names are taken. Search engine optimization, or seo, does not depend heavily on the www name you select. For my clients just starting out the decision choosing small busin... Read >

Small Business Unique Sales Proposition

For small business owners the job of crafting words to define their business may be overlooked, or avoided. Some dislike writing about anything because they are simply too busy running their business. The importance of a USP, Unique Sales Proposition, or ... Read >

Solve the Mystery of Lost Business

A new home construction subcontractor was seeking advice about the mystery of lost business because their book rate was less than 20%. This person was an electrician, yet the principles I present in this article apply to just about any small business. T... Read >

Small Business Blog Writing Tips

You launch a new small business blog, and then writer's block kicks in. What to do? Here are some tips to help you with ideas for new posts to your blog. Your blog writing style does not have to be textbook perfect, so informal writing is suitable as l... Read >